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Agribusiness: Market And Marketing


Edition:
1
Volume:
0
Publishing Year:
2014
Publisher:
M/s AGROBIOS (INDIA)
Author/s:
Gaur SC
Language:
English

Availability:

In stock

Hard Bond
ISBN:   9788177545401
Publishing Year:  

Rs 1500.00


ebooks
ISBN:   E-2022-281
Publishing Year:  

Rs 1500.00


A Market is a place, which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In other words the market refers to a place where the trading of goods takes place. Market structure is the number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in Knowing the market size before launching a new product or service in an area.
Marketing includes marketing research. It includes research into new products. or modes of distribution such as via the internet. It is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
The present book is an effort to present various aspects of market, marketing of agricultural produce.

Gaur SC

555
Table of Contents..
  1. Agribusiness: Introduction 
  2. Agriculture Market 
  3. Market Structure-Meaning 
  4. Producer's Surplus 
  5. Market Segmentation 
  6. Market Research
  7. Marketing 
  8. Marketing Strategy and Environment ]
  9. Marketing Principles 
  10. Marketing Channels and Agencies 
  11. Market Integration, Efficiency, Costs Margins and Price Spread 
  12. Marketing Research 
  13. Marketing and Advertising 
  14. Agricultural Marketing 
  15. Cooperation and Cooperatives in Agricultural Marketing in India
  16. Government Organization and Support for Marketing 
  17. Glossary

Table of Contents..
1.
Agribusiness: Market and Marketing
Chapter - 1.
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Book Details

Book Title:
Agribusiness: Market And Marketing
Book Type:
TEXT-CUM-REFERENCES BOOK
No Of Pages:
270
Color Pages :
0
Color Pages :
0
Book Size:
DEMY (5.5X8.5)
Weight:
450 Gms
Copyright Holder:
All Rights Reserved
Imprint:
M/s AGROBIOS (INDIA)
Readership:
PG STUDENTS | SCIENTISTS AND RESEARCHERS | UG STUDENTS |
Associated Subjects:
Agribusiness ,

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